Introducing Ellah-Mae’s

Restoring hope and improving lives

Let’s talk about health

For all of us, the Covid-19 pandemic presents a greater threat than Climate Change. The American paediatrician Dr Joycelyn Elders defines health as: “…. more than the absence of disease. Health is about jobs, employment, education, the environment and all of those things that go into making us healthy”.

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Reviving agribusiness in Africa

The socio-economic inequalities widened by the pandemic has strengthened the business case for Corporate Social Responsibility (CSR). Therefore, we have remodelled our business to focus on agribusiness in Africa. The products that we source are for the international export market. From Tamale, Northern Ghana we are sourcing high-quality hand-processed Shea butter. The Shea tree is not farmed but grows wild. Pronounced ‘roy-boss’, our luxury Rooibos tea is sustainably farmed in the jagged and beautiful
Cederberg Mountains in Western Cape South Africa.

Trading as Ellah-Mae’s

 The Ellah-Mae’s trademark, which has been registered in the UK, is the CSR arm of MyZambia. We are members of various Chambers of Commerce with connections to Denmark, Ghana, America and the Middle East. The Agri products sourced all originate from Africa and are suitable for vegans.

Ellah-Mae’s 8 ethics

 • Added value on the African Continent

• Anti-slavery
• Cruelty-free
• Customer care
• Economic empowerment of rural communities
• Fair pay to suppliers
• No child labour

Proudly putting Africa on the map

 Rooibos means “red bush” in Afrikans. It is the first consumable that originates in Africa to receive approval for registration under the status of international protection from the European Union (EU). This places Rooibos in the same elite league as French Champagne and Irish Whiskey which are international brands.

Natural African goodness

 Rooibos is 100% natural and caffeine-free. It is a herbal tea made from the leaves of the Aspalathus Linearis shrub which only grows in the Western Cape mountains. The soil of the Cederberg Mountains is a scorched reddish colour. The tea also is rich in colour and has a smooth and distinct taste. Some commentators have given Rooibos the status of a superfood, alongside blueberries, kale and soybeans. We source our Rooibos tea direct from a family run business that was established in the 1990s.
 
 
 
 
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Greening Africa’s tea

Our Rooibos tea has been packaged in pyramid Polylactic Acid (PLA) teabags. PLA is a polymer which is derived from sugars extracted from sustainably farmed crops such as maize (corn). The outer packaging is made of recycled paper. The inks used to print on the packages are derived from renewable raw materials. In addition, the glues used are non-toxic, non-flammable (wet state) and suitable for indirect food contact.

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Restoring hope and improving lives

Our supplier sustainably farms, processes and packages the Rooibos tea. Value is added at every stage of the business process and so creating employment. In addition, for over 20 years, the Founder has continuously supported a range of community development projects that focus on issues such as maternal health, managing substance misuse, adult literacy, parenting and Information Communication Technology (ICT). The Founder has a proven track record of supporting communities that have the least resilience from the adverse impact of Covid-19, Climate Change and global economic downturns.

International market for Shea butter

The international Shea butter market is projected to reach $2.9 (US) billion by 2025. Most of the Shea butter is used in the food industry. The demand for Shea butter in Europe is growing and is driven by consumer’s preference for natural cosmetics.
 

Pure women’s African Gold

 For centuries Shea butter has been called women’s Gold because it provides income to millions of women across West and East Africa. The hydrating, nourishing and renewal properties of Shea butter has been an open secret for generations amongst Africans. Extracting and processing Shea butter is labour intensive. Therefore, the work is carried out manually by rural women using traditional methods that have a low Carbon footprint. The women usually work in organised co-operatives. The women who process Shea butter are true artisans.
 

Now is the time to support small and medium-sized enterprises (SMEs) in Africa to remain relevant in the international value chain;
Now is the time to demonstrate to your shareholders that fair trade with Africa stimulates economic growth, in contrast to international aid;
Now is the time to secure that advantage over your competitors.

“Plant your seeds. Water them. Do your part as best as you can. The universe will do its part perfectly every time…”  John Assaraf, founder of NeuroGym

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